NEWS

Trocaire

WILLIAM ARMSTRONG X TROCAIRE

Posted February 13, 2013

We packed our bags for India over December, where Will directed Trocaire’s 2013 Lent campaign. Filming in a village that the charity has worked with directly for the past few years, it was an incredible opportunity to see a part of the country far off the beaten tourist track. There were some bumpy roads, mesmerizing landscapes and a lot of laughing over our three day shoot. A huge thanks to Carol, Briain, Rachel and Ruth from Publicis and Nicola from Trocaire, it was a special trip that we won’t forget anytime soon.

The ad which features the beautiful music of Max Richter is right here.

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