William Armstrong is a half Irish half South African director currently living between London and Dublin. His directing style is powerfully visual, with a love for landscapes, unseen details and graphic textures. William’s first spot for Jaguar won a Young Director Award at the Cannes Lions and Best New Director at the Kinsale Sharks. The last number of years have seen his work spread quickly beyond Irish borders with him becoming represented in the UK, France and Germany. Recent work includes a global SUV campaign for Mercedes starring Lewis Hamilton and Petra Nemcova and a piece for the football World Cup for Adidas.