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AOIFE MCCARDLE X UNDER ARMOUR

Posted October 3, 2016

Aoife directed ‘Numbers’ part of ‘Under Armour’s’ latest global campaign “It Comes From Below,”  featuring professional baseball player,  Bryce Harper. “Numbers” tells Harper’s story through the voice of his high school coach, Sam Thomas. The film illustrates that in a sport dominated by numbers, the genesis of Harper’s brilliance comes not from statistics, but from the first step and pivot in the batter’s box.  We promise you’ll feel inspired! Watch it here…..

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