AOIFE MCARDLE X HONDA

Posted August 17, 2015

Aoife has directed Honda’s spectacular new brand campaign. The film opens with a shot of Honda’s humanoid robot, ASIMO, staring out at the horizon at sunrise, before cutting to a fleet of Honda vehicles lined up on a runway, as though they are about to take off. The piece is absolutely stunning, and framed by incredible sound design. You’re going to want to watch it again and again. Here.