Henry Mason Pepsi Bottletop

HENRY MASON X PEPSI/BOTTLETOP/NARCISCO RODRIGUEZ

Posted June 12, 2014

Henry flew to Brazil recently to shoot for Narcisco Rodriguez’s Bottletop Collection with Pepsi. Narcisco Rodriguez has created a handbag collection, made from recycled Pepsi can tops to raise money for the Bottletop Foundation, and Henry’s engaging film tells the story of the creation of the handbag designs. He manages to show the empowering effect this campaign is having for the women at the Bottletop atelier and the community of Itapua in Salvador, Brazil. Henry’s film documents the creation of the designs as works of art and in an expression of the concept that many great works of art are created in circumstances of adversity. ┬áIt has been getting brilliant reactions globally.

Watch it here.

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