Posted November 29, 2018

Amazing new work from James Fitzgerald for National Aids Trust (NAT).

This joyful film is part of The National AIDS Trust (NAT) Rock the Ribbon campaign, in the run up to World AIDS Day on Saturday 1 December.

It features choreographer Sherrie Silver, throwing some seriously impressive shapes to the Erasure hit A Little Respect, performing with a red ribbon – the planet’s symbol for HIV awareness.

Narrated by Stephen Fry, the film will be screened prior to all movies at London’s Regent Street Cinema throughout December. Ed Palmer, MD at St Luke’s said: “The red ribbon has been a beacon of hope for those living with HIV for nearly thirty years. We believe the campaign will breathe new life into this icon.”

Sherrie Silver said: “I particularly love the concept of this film, which aims to deliver a powerful message through the positivity of dance. I am also excited and proud to have added some African flavour into a classic 80s track! I’m hoping the video will inspire the audience to engage with this cause.”

Check out the full film here.



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