Posted September 28, 2012
Jamie was recently asked to direct the brand film to launch mens fashion label Bosideng, who opened their flagship store in London last month. It marks the first foray of a major Chinese brand into the high street market – and we were delighted to receive the brief that represented fashion, the wild outdoors and the brand’s symbolic birds of prey.
The result is a cinematic, sweeping visual piece that took us to brooding landscapes of Kerry and allowed us the chance to film some majestic birds up close. A huge thanks to design agency Mammal and marketing agency RSM for the chance to do something so cool.