Posted January 7, 2015
Shane shot National Lottery’s latest ad for Euro Million Challenge. The concept was based on a Rube Goldberg machine, with each element triggering the next movement in a chain reaction, and all this shot in one camera move.
Shane and his team at Method in New York created a 3D animatic, which was brought to life by a specialist team in Toronto, and we shot on location there. Quite the adventure was had shooting it over in Canada, with the post in Method New York – massive thanks to everyone in DDFH&B.
See it for yourself here.