Posted March 12, 2012
Lee Cronin’s piece for CawleyNea\TBWA won GOLD for interactive at the first annual tvads.ie awards this month. The campaign for Audi has collected a few other awards here and there since it was released. The video used Facebook connect to automatically pull in user’s photographs of themselves, their friends and other details to make a personalised video inviting the viewer to take part in a country wide search, with the winner able to drive away with the new Audi A1. Nice stuff. Check out the video here.